Networking Hardware
Hardware companies: investment in its network than celebrity endorsements, please by hi joiney
Hardware Enterprises more competitive, some companies continue to innovate to find new Marketing Channels, please celebrity endorsements have begun surging in the hardware industry, and now in the hardware industry celebrities endorsements have become a phenomenon. Endorsement of the famous film star Eric Tsang Lock Than German Electric cars Andy Lau to be the image under the generous please spokesman, the new date please heroism of the heroes Jackie Chan, the top solid night classes small Shenyang Zhao Liu Laogen big stage laugh will play the National tour of Guangzhou, the top is the sole sponsor of solid metal, solid metal top To Shenyang high popularity through the small metal industry, a host…… peak duel began. However, the hardware industry endorsement really necessary? Xiao Bian start following that is really under the endorser is not necessary.
(A) is a brand image, quality is the key. Most hardware industry celebrities and stars of the image to match. Chairman Wang Jianye such brilliant Plumbing Plumbing spokesperson explained why the brilliant Chen Luyu, Chen Luyu choice because of its temperament, the professional integrity of the image and have a good reputation in the industry, "Date with Lu Yu" program is deeply rooted among the market impact power more widely. And Chen Luyu my brilliant image quality and plumbing as the quality of life, the image of noble and glorious fashion plumbing products group "people-oriented" concept of corporate culture more in line. Plumbing is a brilliant full consideration to the impact of Chen Luyu star, decided to ask her to endorse products. Brand is an image, please contact product similar influential celebrities endorsement, encouraged the brand image? My answer is, because the brand is relying on quality to build, even if it is similar to the so-called celebrities and brand endorsements, but can not deny the quality of the product is the brand long-term development of the source. Star flush time, but the quality of the product is really long. So to want to brand, quality is the key, not putting the cart before the blind pursuit of the brand and give up on quality.
(B) of the celebrities endorsement is responsible?
Quickly became popular for many companies began to please popular celebrities endorsement. Star is the product know? Star is not omnipotent, not because of the success of the performing arts can be a hardware business development success. Celebrity product endorsements know whether the extent of how much? Are they willing to do on endorsements products better? Now commonplace in many sectors of celebrity endorsements, celebrity endorsements of the products in question as there are also many, so celebrity endorsements may not be made in quality assurance, that celebrity endorsements do not necessarily responsible. Therefore, there is not much need for celebrity endorsements.
(C) high consumption needs celebrity endorsements, celebrity endorsements than its investment in online transactions. Most of today’s celebrity endorsements
require high consumption, a star’s appearance fees not less than thousands of consumption. So expensive, there is still time-tested hardware business. If this high level of consumption for the network of tens of thousands of transactions, such as investment, million to the HC hardware network, once put on the million, then the products popular in the network today, customers will quickly understand the country. So please no need for celebrity endorsements, the need to invest in network hardware to do business on the Internet HC. Network combined with the store business is not red is not OK.
The above three points, I think the hardware business, please do network investment than celebrity endorsements.
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